I think with was The Weather Channel that decided to name winter storms like hurricanes are named. Last year was the first year they did it, I know, and I vaguely remember reading something about how they wanted people to be better prepared for the storms. I call bull crap.
They just want a way to sell the storm, a way to plaster something in large, alarming letters denoting “Breaking News” across our television screens.
There were winter storms before they had names and the media still covered them. So what changed?
Marketing, that’s what.
Meanwhile, we’re already on Winter Storm Electra and “winter” doesn’t start for another eight days.
So can we at least wait to start naming them “Winter Storm …” until after, say, winter starts? Is that too much to ask? Probably.