As a society, are we really so shallow and inattentive that we need to give massive storms cute, holiday related names like Frankenstorm? It would appear so, wouldn’t it?

Frankenstorm, in case you haven’t heard, will occur when Hurricane Sandy meets a nor’easter and then a blast of arctic air. The results will be, well, a hurricane and a nor’easter and a blast of arctic air. But it’s apparently been decided that we won’t pay attention to words like nor’easter and that we’ll only take things seriously if it’s called something simple and more relatable … like Frankenstorm.

Maybe this is true, and maybe it isn’t either. If it is, that’s not good, people.

And I think it is true. Consider that The Weather Channel has decided that it will name winter storms for the first time ever, just as hurricanes are name. I suppose it’s a good thing that the potentially deadly storms will have names so we can, hopefully, stop calling them ridiculous things like Frankenstorm, Snowmageddon, and Snowtober. Perhaps it is true, as The Weather Channel says, that, “Naming a storm raises awareness. … A storm with a name takes on a personality all its own, which adds to awareness.”

That we need names, and catchy ones, to pay attention says something about us as a society.

Then again, maybe we’re just behind because Europe has named winter storms for some time now.

In any case, get ready for some powerful winter storms in the coming months – powerfully named anyway: Athena, Brutus, Caesar, Draco, Euclid, Freyr, Gandolf, etc.

And if you’re in the path of Frankenstorm, stay safe!


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